There are some things you can do to get "in" with a reporter. For example, invite the reporter to call on you for background information they might need for another story. Then ask, "How else can I help you?" Reporters love to hear those words because most people want a reporter to help them. They seldom think about what they can do to help a reporter.

Suggest story ideas about your business, but never come right out and ask them to write about you. Offer your home telephone number, cell phone number and beeper number. Invite them to call you day or night. Exchange business cards. When the check arrives, don't dive for it. Either split it, or let them pay for your meal if they offer. Many newspapers have policies that prohibit reporters from accepting meals. So don't put them on the spot.

Mail a thank-you note and any other material you promised within 24 hours. Then keep in touch regularly. Offer feedback on their stories. Fax helpful articles about their areas of expertise or their hobbies. Share news tips and story ideas. Do lunch again in four to six months.

To learn more about how to get the reporter on your side and thus get more free publicity for your business, see Special Report #9, "How to Generate Free Publicity for Your New Business"