Submit a news release about your book and a sample copy to the many newspapers and magazines throughout the country that publish holiday gift guides, those tabloid-size sections that include holiday gift ideas. The Gift List for Holiday 2002 explains how to reach holiday gift guide editors easily and inexpensively. It includes national and regional magazines, the top 250 newspapers, major wire and news services, and national television. $349. Order at http://www.giftlistmedia.com

List the titles of your books in your signature file so that everyone who receives an e-mail message from you will know what you have written.

You can post messages to news groups and discussion lists. Mention your book, but spend more time providing helpful advice.

Reader's Digest, with a circulation of more than 15 million, has expanded its section that excerpts non-fiction books. Topics include personal finance, travel, fitness/health and consumer news. Contact Ed McFadden at Edward.mcfadden@rmail.com.

For more ideas, see Special Report #40.