If you are doing research for your company, you will eventually accumulate some data. Knowing what to do with the data is a special skill. You can certainly find the averages and proportions without special training but even these statistics need to be interpreted by somebody who has specialized knowledge. Before reporting any statistics to the public get your work checked by a statistician, they will account for variance and set up a confidence interval around what you are reporting. This will allow you say how likely it is that you are right. Anytime you are working with numbers you have to account for chance. A good statistician will help you do this.