How can you get coverage for your special events? Here are some sneaky ways to get coverage for your events. This first one is one that I think a lot of people don't know about and it's an idea that will help you get literally thousands of dollars in TV coverage for your event without having to spend much more than about twenty bucks, and here's what you do. You go to your local cable television company. All cable television companies have what's called a community access channel or a public access channel. This channel is set aside, according to FCC regulations, for anybody in the community. They can go to the cable TV station and they can record a program or show and have it aired on the community access channel for free.

All kinds of wild things are on your community access channel and some of it's not too good, but you never know. Again, everybody in your community who has cable television might be surfing at one point and come across your program. You might have to rent the camera equipment for about twenty bucks or so. But the air time is absolutely free. You can actually tape not only one program, but an entire series of programs that lead up to your event. You could do a program, for example, interviewing all of the fun chefs who are going to be at this food festival, or maybe even a program that shows them demonstrating foods that they're going to be making. You can do panel discussions. You can do all kinds of fun things. So that's one sneaky way. Here's another one. If you have an event that goes over several days, be sure somebody from your organization contacts news outlets at the end of the day and give them information such as how many people attended that day, any interesting things that happened at the event, any major awards that were given, any contest winners. For more great information and tips on how to create media buzz for your event, read "How to Create Media Buzz When Promoting Your Special Event."
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