Many people believe that the most important way to get publicity for business is in the business sections of newspapers. It may be more important though that instead of targeting papers, targeting business journals.

The way most people think about it.when you have a great story to tell, the most important consideration is targeting. You want to reach the right people with your message at the right time. I often compare the difference between business journals and your metro business paper as the difference between a shotgun blast and a rifle shot. When your story lands in a business journal, you are directly going to the target that you most want to reach.

You can find more great information about publishing your content in business journals in How to Use Business Journals to Tell Your Story.
http://101publicrelations.com/businessjournals.html?utm_source=prideas&utm_content=business_journals