In order to get on National Public Radio it is not always necessary that you have a lot of national exposure in the past. Some first time authors and experts can get on national public radio for their first national exposure.

I publicized a book called "Coal: A Human History," about a year ago. And it was written by a woman named Barbara Freese based out of Minneapolis, and it was her first book. She was the former Assistant Attorney General of Minnesota, a lawyer by trade. And it was about the history of coal and its effects on the environment. She did a year's worth of research on this topic, went to coal mines in China and various places in the U.S., and just really did her homework, and made herself an authority in the field. I was able to get her on nine National Public Radio shows, two of which were nationally syndicated. One of them was the Morning Edition show that so many people listen to as they are driving to work each day. So it is possible for a first-time author, or an expert of some sort who perhaps has not had a lot of national exposure, to get that kind of exposure at NPR. NPR is sort of an equal opportunity place if you have a good pitch, a good topic idea and you are well-spoken and well-credentialed.

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