There are a lot of different ways that you can use PR to your advantage. One way is to get your name out in the public. For example you can have a Grand opening when you first open your company. One way to market your Grand opening is to go somewhere where there is going to be a lot of people. For example if you are selling sports equipment or insurance or anything that you think college students might be interested in you can see if you can market at the football games or if they are in the playoffs see if you can get some marketing in the playoffs. No matter what the even is just make sure that you make your name noticeable. For example you can hand out pens with a bright colored flier that says grand opening. You will want to make sure that you have some kind of incentive for people to come in so you might want to add that you have a free drawing to win something. For example if you are an ATV shop you might want to have a drawing to win free riding gear or even a free ATV. Just make sure that each flier or pen you had out has your company name and logo on so the public will start to recognize your name.