There are ways you can get tons of free publicity just by giving a little something away.
OFFER FREE ADVICE

What advice can you offer that will help someone else solve their problems? Tell reporters they can call on you for advice when writing stories about your area of expertise. Give them specific examples of how you help people save time and money.

WRITE HOW-TO ARTICLES

Editors of many newspapers, magazines and trade publications want articles that tell their readers how to do something such as get out of debt, discipline their children, have a safer work environment, set up a home office, or acquire a business loan. Think of the number one problem your customers face, then write a how-to article about it.
To find more ideas on how you can give a little, and get a lot of free publicity out of it, see Special Report 5 "How to Identify Story Ideas Within Your Company or Organization"