One option to help your PR in the community is to get involved with graduations. For example in elementary at the graduation of 6th graders you could offer a bond or some type of savings fund with $500.00 or something along those lines where the community can see that you are serious about education and want to be part of education in kids lives. You can also be part of college graduations for example if your company offers grants or something you can have that as one of the prizes if the high school does a graduation party or something along those lines. You can also do something like if kids reach certain goals or get a certain grade point average their name gets put into a drawing to win prizes. If you are going to do things like this you will want to make sure that you also advertise your name and logo on everything that is handed out whether it is flyers, or newsletters to parents. This will help parents get to know you as a company that is really interested in helping their kids succeed by giving them incentive.