When you create a media kit you have a lot of options for things to put in it. The following are some examples of great options for your personal media kit:
 Fact sheet. This differs from the narrative history of your organization because it a simple list of facts such as the number of employees, service provided, products sold, etc. Companies with unusual products or services might even include a list of "fun facts" or an explanation of unusual ways customers have used them.

 Product sample. If you have an inexpensive product sample that's small enough to fit inside the folder, include it. If the product is too big for the folder, and it's something the media might like to test or compare with similar products, invite them to contact your company for a sample.

 Product brochures. You can mix and match these, depending on who is receiving your media kit. There's no need to cram all 13 brochures into one folder.

 Frequently asked questions. Compile a list of the most frequent questions people ask about you or your organization, and answer them in Q & A format.

 A product catalog and price list. Be sure the price list is updated. Prices are one area in which you don't want errors.
To learn more great tips and options for your media kit see Special Report #8, "Media Kits on a Shoestring: How to Create Them Without Spending a Bundle"