If you do an interview with a reporter it is important that you handle it correctly. The reporter may not be educated on your topic or may not be very prepared to hear you. You want to work with the reporter so that they end up knowing about you and your topic and not just throwing the information you gave them away.

The key is handouts. I always recommend that anything said verbally be backed up with handouts of some kind, or with follow-up email or follow-up fax of some kind, so the reporter and his or her editor doesn't have to strictly rely on notes. If I've done a telephone interview with somebody in a crisis situation, and I've made points that I think are really important, even if I think I've delivered them brilliantly, I will send a follow-up fax saying, "I appreciated talking to you, and just to reiterate, here's what we think are the most important points about the matter," and you follow it in writing. I always encourage my clients to do that.

You can find more information such as this in How to Keep the Media Wolves at Bay.
http://101publicrelations.com/mediawolves.html?utm_source=prideas&utm_content=media_wolves