The headline is the most important part of the news release and should immediately convey why the news is important.

The headline you write most likely will not be printed. However, the headline flags the editor to the importance of the news release.

If the news release is about something controversial, like a town meeting to discuss the local library refusing to filter pornography on the Internet, be sure the headline reflects the controversy. Example: “Town meeting will ask why library isn’t filtering porn”is much better than “Town to discuss library’s Internet policy.”

More great tips on news release headlines can be found at 52 Tips for Kick-Butt News Releases.