One option that will help your company to do some PR is to throw a charity ball. Charity balls can be a very good thing for your company if you throw them right. The first tip is to make sure that you get a charity that is going to make a difference. You don't want to throw a charity ball for something the community has never heard of and doesn't care about. The second tip is to make sure that you get the community involved. Make sure that you invite more then the higher up people. Make sure that you involve teachers and people that make a difference in the community. This will help people to know that you are about the little people too. Plus inviting people in the community is going to help get the word around of what is going on and will help you to get more donations. You will want to make sure that you advertise your company and what you are doing either in the newspaper or see if you can get on the local news morning show. This will help you to get people to recognize your name and know that you are in the community.