There are so many thing that you can do to involve your PR. One thing that you can do is host a race. A lot of communities have half marathons or full marathons that they do each year. The first tip is to get your name as one of the sponsors. This is a great way to get your name out there. There are a lot of people that run either half or full marathons, One great way is to either offer some of the prizes or to donate money to the charities that the race is donating too. Not only will people see that you donated by usually when you are a sponsor you get your business name or logo on the t-shirt that all of the runners get for running the race. The second tip to give out flyers at the race for discounted products or services that people might be interested in that are either running the race or even just watching the race. This will help your name get out in the community and let people know that you are active in the community.