Submit books and products to the new product review section of newspapers, magazines and trade publications.
Rather than trying to get a feature story on your new book, try instead for publicity about the topic. If you can offer advice, background or commentary on a particular topic, the media will be more inclined to cover you and perhaps mention the book.
Consider writing a tips booklet about your area of expertise, which will help you sell your book. Then send the booklet to editors and invite them to excerpt tips. Include ordering information. Visit http://www.tipsbooklets.com for everything you need to know to write and market informational tips booklets.
Offer copies of your books and products to radio station drive-time DJs to give away as prizes for contests they are sponsoring. Either come up with a fun idea for a contest, or just give away the books and let the DJs do the rest.
There are an assortment of ways authors and publishers can publicize books. See Special Report 40 for more ideas.