How to choose a date for your publicity event

Since this is the season when people start planning major summer and fall events, we'll be posting event planning tips for the next several days.

Choosing your date and day of the week is a very important part in planning your event.

You obviously want people to come, so it would be easier if you didn't have to compete with their other obligations. That means that weekend events are basically out, unless you have a strong pull for families to come.

During the week, it's common for professional organizations and churches to choose Wednesday for their meetings, so try not to schedule that night. Mondays are often considered family time, and don't forget that they are big days for the football games.

Your best bet is a Tuesday or Thursday, because there will be less competition for time.

Also, be sure to check up on holidays, including the lesser-known ones in your planner.

Depending on your location, you may need to pay close attention to the weather as well: if a snowstorm hits, you'll want to move your event immediately!

Whatever your event may be, you'll get a better turnout if you carefully choose the date.

Read more tips like this in How to Plan and Promote Sizzling Special Events!

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