No other product is as easy and inexpensive to produce as a special report. It requires nothing more than a computer and a printer. There's no fancy packaging. Virtually no investment up front. No damaged merchandise that will be returned. In some case, no shipping costs.

A special report is a multi-page report packed with valuable how-to information that buyers can begin using immediately. Your report should focus on a very specific problem your readers want to solve, or something they want to profit from. Then provide specific step-by-step directions on how to meet those objectives. For example, if you're an expert in sales and marketing, you can probably produce one report on how to make cold calls, one on how to close the sale, one on how to deal with rejection, one on how to ask for referrals, and so on. The secret is to make the topic of your special report as narrow as possible. You wouldn't create a special report called "How to be a Better Salesperson" because the topic is far too broad.

For more tips and tricks for creating a profitable special report see Special Report #19, "How to Write and Market Profitable Special Reports"