A major way to deal with fierce wolf reporters is to have the right approach. You cannot approach them nervously, you have to face them equally.

Most people think of wolves as fierce and hungry and willing to tear you apart to get what they want. However, factually, the best way to deal with a wolf is to make them think you're a wolf too-perhaps a friendly wolf, perhaps unfriendly, but most importantly, that you're not prey. I think most reporters can become wolves under the right circumstances, but maybe 10 percent of them are more naturally lupine than others.

Sometimes when people are being interviewed by reporters who they think are nice and kind and gentle, they can get tricked by that. Sometimes reporters can come off looking kind and gentle. And then they'll throw you a question that comes out of left field, and they can really catch you off guard.

You need to come across as an equal to them, not just as someone that they can take advantage of.

You can find out more about how not to be prey in How to Keep the Media Wolves at Bay.
http://101publicrelations.com/mediawolves.html?utm_source=prideas&utm_content=media_wolves