How do you find lists of media to whom you can send your press releases? I'm going to give you two quick answers to that. You can go to your library for two books. One is called Bacon's Publicity Checker. That's a set of five volumes. Just flip through, look for the ones you need, photocopy or write them down. There's also another book called Gebbie's All In One, a single volume of far fewer contacts, but that may do what you need. If you have any significant number, you don't want to do it that way, it's labor intensive. But if you need one, or two, or three, just go to the library.

What I use is something called Publicity Gold Mine Data Disks. I put information about it on my website. Go to www.hartunian.com/disks. You will find information, now on CD, that has over 20,000 media contacts. You just put it into your database program. You can sort any way that you want. You can fax right from there. You can do everything. That is all I'll use. I don't bother looking through pages of a directory. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases