How to Follow Up a News Release
So you’ve sent in your news release and you want to follow up. How can you do this without being an annoyance?
Never follow up with a phone call to ask, “Did you get my news release?” or “Do you know when it will be printed?” or “Can you send me a copy once it’s printed?”
The media receive dozens of these annoying calls each day and don’t have time to check. Keep calling and asking these dumb questions and you will soon be branded as a pest.
If you absolutely must follow up, a better approach is to call the person to whom you sent the release, and ask if there’s any other information they need.
For more information check out 52 Tips for Kick-Butt News Releases.
