There are many different ways to write a pitch letter. The following format works well.

First paragraph-Let the media know you are familiar with what they do and that you have an idea that's a good fit with their format or programming. Mention, for example, that you know that reporter Jim Smith frequently writes about entrepreneurial companies and that you fit the profile of the types of companies he has featured. Or simply compliment the media outlet on a certain story you have read that you liked-preferably something that ties into your story idea.

Second paragraph-Present your idea and explain who, what, when, where, why and how. Provide enough information for them to know what the story is about, but don't bog down the letter with extraneous details. If you can cite a statistic that will help explain why their audience would care about your idea, by all means do so. This is also the place to suggest a name and telephone number of another source who they can talk to, if appropriate.

Third paragraph-Suggest ideas for graphic elements. What can they photograph? Is there a colorful event where TV crews can film footage? Can you offer statistics for a bar chart or pie chart that will make it easy for readers to understand the story? If you already have a chart or other graphic that illustrates your idea, you may send it along with your letter.

Fourth paragraph-Tell them how to contact you. Offer your work, home, cell phone and beeper numbers and the best times to reach you. Finally, tell them you will follow up in several days to see if you can provide more information or answer questions.

In order to learn more about writing a pitch letter the right way see Special Report # 7 "How to Write the Perfect Pitch Letter That Convinces an Editor to Write About You"