How to get into special sections of business journals
In business journals there are sometimes special sections that can greatly aid you in getting your story published.
One of the old standbys is what's known as "40 Under 40." Many of the publications around the country will do an event for many of the reasons we just talked about-trying to get subscribers, advertisers, etc. They'll try to identify the 40 individuals in the local business community who are under age 40, who seem to be the up-and-coming movers and shakers. This is a prototypical business journal event because this is how it works. They'll find somebody, like a hotel, to host the event and take care of all those details we just talked about. They'll identify 40 people from across the business community. They'll try to get the employers of these individuals to buy advertising in a special publication that will have the bios of these individuals, so that what you wind up with is a readable version of a directory. This is a great publication. It has a long shelf life. Typically, it'll have a year-long shelf life. So you can have these individuals in there and have the advertising in there, and stories about these individuals in their organizations, and people will turn to that throughout the year.
There is a lot more information about publishing in business journals found in How to Use Business Journals to Tell Your Story.
http://101publicrelations.com/businessjournals.html?utm_source=prideas&utm_content=business_journals

