How to get reporters to come back to you time after time


There are some things you can do to keep the reporters coming back to you, and editors coming back to you for more articles, which means more free publicity for you.

1. Be fanatic about meeting deadline. Miss one, and some editors won't have anything to do with you again.
2. Fact-check everything. If an editor is forced to run a correction as a result of inaccurate information in your article, it may be the last time your name ever appears in that publication.
3. Several months after an article appears, follow up with the editor again and offer a piece on another topic.

To learn more on how to keep getting free publicity and how to reuse an recycle the free publicity you already got see Special Report #6 "How to Write "How To" Articles That Position You as an EXPERT"
http://101publicrelations.com/sr6.html?utm_source=prideas&utm_content=sr6


Like this article? Then Digg It
or add it to your Del.icio.us Bookmarks!

Recent Posts: « Preparing employees for a reporter visit | Main | Getting publicity through the business section of newspapers »


Tags:

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

All comments are coded with nofollow (so it won't count as a link back to your site) and reviewed before posting, so please don't waste your time or mine with comment or trackback spam on this site.

Copyright © 2006 by Breakthrough Consulting, All Rights Reserved.