How can you make sure that a reporter uses your name? Is it even important? I will often ask them, "Listen, are you going to put a sidebar in?" The sidebar is where they actually put your product name and how to contact you. I'll ask those things. It is fair to ask, "Will you be mentioning the product? Will you be giving contact information?" That should give you some kind of clue as to what they actually intend to do.

If they don't intend to do it or they say, "No, we can't really mention your product," well then, it's still publicity and you still use it in your package, because they have used your brand. For more information and tips on follow ups and free publicity, read "Failproof Ways to Follow Up After Sending a News Release or Pitch Letter."
http://101publicrelations.com/failprooffollowup.html?utm_source=prideas&utm_content=fail-proof_follow-up