Special Reports can be very profitable if you learn some valuable ways to market them. For example, you could do the following:

• Sell them from the back of the room during speaking engagements.

• You can excerpt a few tips from each report at your site to give people a flavor of what they will be getting.

• You can send them free to clients as a way of thanking them for doing business with you.

• You can offer excerpts or a shorter version of your report to publishers of print and online newsletters. Don’t forget the valuable identifier paragraph at the end that tells people who you are, what you do, how they can find you, and a link to your web site. Ask editors how many words they want, then write to fit.

• Tuck them inside your media kit.

For more great marketing ideas, as well as loads of useful information about special reports, see Special Report #19, “How to Write and Market Profitable Special Reports”