What's the difference between pitching to the print and the radio/TV media? Here's the thing about print. I actually think they're almost a little easier, because you can keep going with them. They have constant, ongoing deadlines. The nice thing about radio producers is there are 10,000 radio shows looking for 4,000 guests. Well, I think that's great news. They always need people who are good with topics and certain things to talk about.

So again, you can keep pitching them. It just has to be at a certain level, even faster, like talking more in sound bytes. The thing I really caution people about in pitching radio and television producers is that from the moment you are speaking to them, it's an audition. For more great ideas on how to get publicity, how to follow up, and how to promote your story, read "Failproof Ways to Follow Up After Sending a News Release or Pitch Letter."
http://101publicrelations.com/failprooffollowup.html?utm_source=prideas&utm_content=fail-proof_follow-up