If you're pitching via e-mail, keep your pitch letter as short as possible. You need to explain very quickly your idea and why you think their audience will care. Here are tips for e-mail pitches:

 Include a strong opening paragraph in the body of the e-mail. Never send any to the media as attachments. They take too long to open and could spread viruses.

 If you are pitching the idea to more than one media outlet, never put the entire media distribution list on the "To" line. Send separate e-mails. It's also a good idea to mention the reporter's name and the name of the media outlet someplace in the body of the message.

 Be sure to give complete contact information including phone, fax and cell-phone.

In order to get more tips about writing a pitch letter via email see Special Report # 7 "How to Write the Perfect Pitch Letter That Convinces an Editor to Write About You"