What are some of the amenities you must be sure you give to the reporters so that they can do the best job possible covering your event? You have to treat the reporters really special and you have to help them do their jobs and get in and out of your event really quickly and get all the information they need because sometimes they may only have 20 minutes to spend covering it, especially if it's on a weekend. Sometimes there's a lot going on, so they're going to be jumping from event to event, so here are some things that you can do. Give them special parking privileges. Make sure that if it's a big event, they know how to get into your parking lot quickly and they can park in a place right next to the door that's just for media people so they can get in and get out in the shortest amount of time.

Have somebody available at your event, if needed, to accompany that media person from place to place, especially if it's a big, major event, and they're going to only want to hit two or three booths at this event. Offer to take them around but don't breathe down their neck if they do not want somebody to accompany them. Just make sure that if they do need an escort that you make somebody available. Have somebody who is available with a cell phone who they can call if they get lost coming to your event, or let's say they need to contact you afterwards to double-check the spelling of somebody's name who's going to be in their story. For more great information and tips on how to create media buzz for your event, read "How to Create Media Buzz When Promoting Your Special Event."