Here's a great tip for polls and surveys. If you can tie your poll or survey-or even your brief-into a season of the year, or into a holiday, or into an anniversary, or something major that's coming up, editors love that because they're sort of obligated to write about major holidays and anniversaries, and they're always looking for material. If you publish ezines, include your briefs in your ezines. In other words, every time you send a brief, use it in your electronic newsletter.

Here's another thing-you can offer these briefs to the publishers of other electronic newsletters. We're not only talking printed material here. Everything that you're submitting to the print media, you can just as well submit to the electronic media.

For more fantastic ideas about how to get free publicity, read Briefs, Fillers and Quizzes: How To Write Them and Why Editors LOVE Them