Here are some ideas on how to write great headlines. Let's say it is a tip sheet. Count the number of tips on that tip sheet and use it in the headline. For example, "5 Tips to Make Spring Cleaning Easier," "7 Ways to Improve Your Sex Life," "8 Secrets for Not Getting the Flu," whatever. You want to put that numeral in the headline, and to try to make that headline as punchy as you possibly can.

Here's a tip on how to get punchy headlines. The next time you're in the supermarket, or you're going by a magazine rack, take a look at the headlines that are on the front of any magazine. It could be a woman's magazines. It could be business magazines. Steal those headlines that really catch your attention. And often, you can take out a couple of key words from that headline and substitute your own key words that fit in with what you are talking about, and you can have a great headline. During the last teleseminar I did, we featured Raleigh Pinskey, who was talking about new releases.

For snappy headlines, she suggests that you start buying the tabloid newspapers like the National Enquirer and the Star, because she said that their headlines are terrific. Study how they write their headlines, then copy their style. Take out the few keywords they're using that refer to the topic of the story, and substitute your own keywords. That's how you can come up with great headlines. And that doesn't mean the publication that receives your brief is going to use your headline. They may come up with their own. But heck, smaller publications that don't have big news staffs may just copy your brief word for word, and put it in.
For more great publicity ideas, read Briefs, Fillers and Quizzes: How To Write Them and Why Editors LOVE Them
http://101publicrelations.com/briefs-fillers-quizzes.html?utm_source=prideas&utm_content=briefs_fillers_and_quizzes