When you write an article you should start with a lead. The lead is the beginning of the article. It must pull `em in, but after that it is your job to land them. After the lead, answer the reader's question "Why should I care?" Explain in one or two paragraphs why solving the problem is important. What's in it for them? How much money can they save? What kind of aggravation can they be spared if they do what you say? Always write directly to the reader using the second-person "you" instead of the third-person "he" and "she." It's more personal.

This is also an opportune time to work in a sentence that explains exactly what you do and a little about your expertise. For example: "In my 10 years as a psychotherapist, I have found that many of my clients are as frustrated by the little aggravations of day-to-life as they are by life's bigger problems."

For more tips and advice on how to get the readers attention, and get free publicity, see Special Report #6 "How to Write "How To" Articles That Position You as an EXPERT"
http://101publicrelations.com/sr6.html?utm_source=prideas&utm_content=sr6