Learn how to write headlines for your news release to really grab attention with the following tips:

 Because this is the most important part of the news release, the headline should be in type larger than the body copy. If the body copy is 12-point, print the headline at 14- or 18-point. Use a laser printer, not a dot-matrix printer.

 The headline you write most likely will not be printed. However, the headline flags the editor to the importance of the news release. If you are writing about an event that will occur on a specific date, it's a good idea to include that date in the headline so the editor doesn't have to search for it. (Example: Parade Kicks Off Fall Festival Parade on October 1)

 The headline should immediately convey why the news is important. Avoid promotional sounding words like "fantastic" and "unique."

For more great headline tips see Special Report #12 "52 Tips for Kick-Butt Press Releases (and Bonehead Mistakes to Avoid)"

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