Here are some great ideas for tip sheets. These are easy, and editors absolutely love them, for all the same reasons they love briefs. A tip sheet is nothing more than one page-notice I said one page-of tips on how do something-how to solve a problem, how to feel better, how to look younger, or how to do something more easily. You can probably each come up with a couple of examples for tips sheets right now either related to books that you've written, or services that you provide for people.

I suggest that you consider a tip sheet whenever you want to introduce a new product, or a new service, or whenever you want to create additional publicity for something that already has been covered extensively. Let's say you've had a couple of major articles in national publications. Come back with a quick tip sheet a couple months later, and you may get in again. The editors may not even realize that the tip sheet that you provided was provided by you, who they wrote about six months earlier.

For those of you who are writing books, I think tip sheets are ideal to sell books. For those of you who want to publicize events, you could do it with a tip sheet. You can avoid the high cost of conveying your message in paid ads by using tip sheets. Tip sheets are also great to use as a handout to leave behind after a public speaking engagement. I even use tip sheets right in my handouts.

For more great publicity ideas, read Briefs, Fillers and Quizzes: How To Write Them and Why Editors LOVE Them