Don't send a pitch letter if you don't have an interesting story idea. If you can't think of an idea right now, and you still want coverage, here's a list of things you might consider.

 Is your company doing anything unique or different than your competitors?
 Are you the local angle to a national or regional event?
 Do you have a new product or service? The more unusual, the better.
 Can you piggyback on a news event?
 Do you sell a product or service that ties into a national trend?
 Do you have an idea related to a local, regional or national holiday or anniversary?
 Have you spotted a new trend in your industry?
 What advice can you offer that will help someone else solve their problems?
For more pitch letter ideas, and information on how to write the perfect pitch, sure to get a story about you, see Special Report # 7 "How to Write the Perfect Pitch Letter That Convinces an Editor to Write About You"
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