Why are tip sheets important? Are they even important? Newspaper editors love tip sheets because it gets right to the point, and it's what it says it is. Here's a tip on a good story on what's happening, and what's going to happen, this is something you may want to know. And it gets right to the point. It's really concise. So sure, it talks about different angles of the story. And it does the job for the reporter. Remember that is what you are doing-you are doing the job for the reporter.

A reporter knows nothing about chiropractic, and you're a chiropractor. Don't make him go look up the information. Say, "Here's the tip sheet. Here are things we can talk about. Here are different angles on this one story that we can do. I'll do all the work for you, reporter. Just cover my story." "7 Ways to Send Your Child to School For Less Than a Thousand Dollars a Year." That's a tip sheet. The key to a tip sheet is that unlike a news release, which sometimes teases them, you give them the answers right there. Don't jerk them around. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases