A quick look at the statistics that describe those who read in-flight magazines should convince you that these publications, often with high circulations, can be vital to your publicity campaigns:

· Many are Frequent Flyers, among the most educated and affluent consumers
· 60 percent are men; 40 percent women
· 74 percent are in the 25-54 age bracket
· 86 percent are college-educated
· 56 percent hold management positions
· 57 percent have incomes of more than $75,000 a year

There’s more. Almost three-quarters of the Frequent Flyers read an in-flight magazine during every flight. And the average pass-along rate for in-flight magazines is 5.5. This often overlooked medium can be a goldmine to your publicity campaign if you can match your needs with what their editors want.

Because the airlines serve very different geographic markets, those "wants" will differ from publication to publication if you’re pitching stories about travel and tourism. The good news, however, is that many of the in-flight publications concentrate on a wide variety of general-interest topics such as technology, business, entertainment, beauty and fashion.

Get contacts for tons of major airlines, plus more information on why and how to get publicity in in-flight magazines in Fly High with Publicity in the In-Flight Magazines