The key to creating a successful crisis communications plan is intra-company communication.

In a way, building a crisis communications plan for a smaller firm is akin to creating one for your family - everyone plays an important role on the team to ensure the survival of all the members.

If you manage communications or are tasked with setting up a crisis management plan for a company, you would need to set up meetings with all of the managers and stakeholders for the purpose of discovering what could possibly go awry in each of their areas. You may have multiple sites with various business functions to consider. In order to respect the time of the people you will interview, before embarking on this process you will want to have some structure.

Crisis Communication Planning: Organizing and Completing a Plan That Works provides techniques that can help companies craft successful crisis communication plans.
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