After your article is printed, call the editor you worked with and, as a courtesy, ask permission to make reprints. They will almost always agree. Most media don't require written permission to do this because they're too busy. Take the article to a copy center and ask them to make photocopies. Ask your graphics designer to reconfigure the article so it fits onto one side of a sheet of paper. Be sure the nameplate of the publication is at the top of the reprint. Use reprints in your marketing efforts. Tuck them into proposals you submit to clients. If you do public speaking, hand them out to audience members. If you work in a retail business, keep copies on the counter for people to pick up. Frame reprints and hang them on the wall in your lobby. (Note: If you are reprinting articles at Kinko's, first ask Kinko's for a written permission form. Have the publication complete the form and fax it back to you, then take the form with your original copy of the article to Kinko's to be reproduced. They are sticklers about this.)

To learn more on how to keep getting free publicity and how to reuse an recycle the free publicity you already got see Special Report #6 "How to Write "How To" Articles That Position You as an EXPERT"