How can you avoid getting into trouble with your business blog? You need to have some kind of editorial guideline out there just to keep you out of court. Especially if part of your personality in your particular blog is to comment on the industry. You need to make sure that you have some kind of control out there to keep you out of court. There will be certain areas that are forbidden. There will be certain styles that are forbidden. Now what I recommend is that you write a generic document that says "Here are examples of how to handle specific issues." And then you have a manager who approves blog entries before they go out, especially if you are in a highly regulated or a highly litigious industry.
My recommendation is that you do it this way - every day, whoever it is that is assigned as the company blogger, at 10:00 in the morning that person has no other meetings on the calendar because it's blogging time. That person has an hour that is their time to blog each day. At 11:00 the manager and/or the lawyer who has to approve it has set on their calendar a constant daily meeting consisting of reviewing the blog, approving it and publishing it. If you have it that way, where the lawyer or the manager is the person who actually converts the blog from a draft to a published entry then you never have any doubts over whether or not they reviewed it before it was publishedFor more great ideas on how to make blogs work for you, and keep you out of court, read "Business Blogging Results."
http://101publicrelations.com/bloggingresults.html?utm_source=prideas&utm_content=business_blogging_results