A crisis communication plan can help you maintain control during a company crisis.

There are two key elements of any crisis plan:
1. The crisis plan itself (how your company will deal with the issue at hand, to minimize loss and downtime.)

2. The crisis communications plan (how you will communicate with the press and the public about the crisis that is occurring.)

Many companies prepare one without the other. Unfortunately, both are vitally important.

Keep in mind that most company crises never get reported in the press. Sometimes that happens because the story was not newsworthy, but oftentimes is happens because the company handled the situation skillfully enough that it never became visible to the press.

Other times, a crisis may be significant enough that it is both newsworthy and gets attention in the press. But that attention either lasts for a very short period of time, or it is so well handled that the company grows as people see how well they handled the crisis.

A key element in making sure that this happens is the development of a crisis communication plan in your organization.

Don. K. Crowther provides valuable crisis communication planning skills in his manual Crisis Communication Planning: Organizing and Completing a Plan That Works.
http://101publicrelations.com/crisis-communication.html?utm_source=prideas&utm_content=crisis_communications