In order to get yourself in the lime light, and get publicity for your college or university, you can’t sit back and wait for it. GET OUT OF THE OFFICE!!! Dig up those stories about faculty, students, alumni and staff by attending events on campus, regularly scheduling meetings with faculty and administration, and listening carefully. Find out where your admission office is recruiting heavily and target releases to that area. You won’t know that a faculty member is also a nationally renowned ballroom dancer unless you get to know him, or that the honor student graduating is a single parent with three children unless you talk with your colleagues on campus.

For more tips on how to get out there, and not work in a vacuum, and for tips on how to get publicity for your college or university see Special Report #15 “15 Steps to Effective University and College Media Relations”