How long should a press release be? I'm going to give you some rules that should never, ever, ever be violated. I don't care what your story is, there are no exceptions to these rules. And rule Number One is, "A press release is one page, and one page only." I don't care what your story is. You've got to get it into one page. And you're doing that for several reasons.

Remember what I said about the reporters getting hundreds of press releases a day? If they're all two, three and four pages, this reporter never gets anything done. But more importantly than that, the reporter wants a one-page press release because if you can get this enormous story--this great, exciting story-down to one page, what you're really saying to the reporter is, "I can get to the point." And that's what the reporter is looking for. Anybody can tell a story in 30 minutes. The reporter wants somebody who can tell that story in 30 seconds. Especially radio and TV talk show people, because they want to keep these shows moving.

Now, if you're talking to a magazine or newspaper reporter, they're a little more flexible, but they'll probably poke you along if you're getting too wordy. But on the radio, and on TV, they want you to get to the point. So when you send out that one-page press release, you've said, "Here's an exciting story. I can be concise, and I know how to write this press release to get your attention." So one page, and one page only. For more fantastic tips on how to write great press releases, read How to Write a Killer Press Release That Stops Reporters in Their Tracks
http://101publicrelations.com/killer.html?utm_source=prideas&utm_content=killer_press_releases