To make the most of your event publicity opportunities, you need to make the media's job as easy as possible.

 Make sure they have easy access into and out of the event, particularly photographers who must lug all that extra equipment. Provide parking passes.

 Give the media cold water and paper cups, or soft drinks, if they are covering outdoor events during the summer in sweltering heat.

 If the media is interviewing celebrities, make a mention about the event in quiet place available if the reporter or the celebrity would rather do the interview away from all the excitement. Assign someone on your committee the job of keeping track of interesting things that happen during the event-things the media might want to know about and include in their stories.

For other tips on making the media's job easy see Special Report #10 "Powerful Publicity Tips for Your Fund-Raiser or Special Event"