Use the following great tips in order to custom build your publicity and marketing strategy:

Paulette Ensign's excellent site at Create a Tips Booklet

An informational tips booklet, which you can sell as a product or give away, can be a wonderful revenue stream and really establish you as an expert. Everything you need to know about tips booklets can be found at http://www.tipsbooklets.com.

Record an Audio Tape

Audio tapes which feature the same types of topics you deal with in your consulting business can be used as giveaways or sold.

Publicize It

Work with business groups in publicizing your speaking engagements. Offer to write your own copy for the brochure.

Teach Classes

Teaching a class at the local college, or through the adult education program, can bring you fabulous publicity. Local newspapers are often looking for unusual angles to report. Create one, and you might get a story.

For more great publicity and marketing tips see Special Report #23 "Profitable Publicity Tips to Jump-Start Your Consulting Business"