Depending on what of company you have will depend on what type of Pr you will want to do. One tip that can be helpful for a lot of companies is to do your marketing at big college events. For example if your community is really into college football and they make it to one of the bowls you will want to make sure to try to get involved. One tip is to be a sponsor by either donating things to help them get to the bowl or to help do fund raisers for them to help them get money to go. A big tip is to make sure that you put your company name and log on everything that you hand out. You may also want to have a banner made and have it hung up on game day so that people can see that you support this team and have helped the team out.