There are a lot of different ways that you can market PR. One really good way is to market at big events. For example if your community has an annual parade with a fair afterwards a great thing to do is to rent a booth and give out thing with your company name on it for example little Frisbees or blow up balls. Not matter what it is make sure that you put your logo on it so people will know who you are. You will also want to make sure that you do some kind of drawing so that people have a reason to stop and chat in the first place. For example if your company does vinyl lettering you might want to give away some free product. If you are an insurance company or something you might want to make sure that every person that puts their name in the drawing gets a pamphlet from you that tells about your company and your rates. By doing this you can meet a lot of people and get your name out among the community.