There are so many different options when it comes to how to do PR. For example you can use your local news stations. A lot of local new stations have a morning show that follows the news. A lot of these morning shows have different companies that come every morning or they have a morning show during the actual morning news where a crew goes to a business and does a story on it. If you have done something good in the community or you have something interesting that the news thinks is good marketing they will probably do a story on you. This is a great way to get people to come down and see what your company is all about. You can also offer some type of special for people that mention the morning news show which is also enticing to get people to come because they will think that they are getting a better deal then others.