Public Relations Tips: Media

One type of story that is always bound to get published in newspapers and other media is the story that has to do with human interest. These types of stories make people feel good and they interest people. They can boost the ratings of different publications and stations.

On group that has an easier time getting stories published because they mainly publish these human interest stories is the non-profit group, or groups. These groups are working to help people and so they usually have a lot of human-interest stories.

Non-profits will contact radio stations and TV stations with human-interest stories in hopes for some good publicity about their organization. It is usually not to hard for them because editors and reporters are always looking for good human-interest stories.

While some stories may get boring and may make people start to lose interest in the newspaper, radio or other media, human-interest stories are always a good idea and are always successful at making listeners, viewers and readers happy. They keep them interested.

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Posted by DK at 06:00 AM | Permalink | Comments (0)

Many businesses and people (such as authors) work very hard at getting good publicity. Publicity is a key to their success. Without good publicity businesses could not run and people could not sell their products.

The only reason they exist is because they have people to buy their products. They have consumers who consume what they have. If businesses do not have good publicity these consumers would not want their products and their business would not be able to run.

One way, and important way, for all these people to get good publicity is by fishing for it. They have to contact reporters and pitch their stories in a way that would interest them so that they will get published.

By developing relationships with the reporters businesses and such gain their trust and can be more confident that the reporters will publish good things about them. The more people they can get to publish good things about them the more people they will get to buy their products.

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A soundbyte, or soundbite, is a brief, prominent remark or statement excerpted from audio or video footage for insertion in a broadcast, usually a news story. Soundbytes are usually selected from longer speeches or interviews, and represent main points, themes, or key ideas and the overall essence. Frequently, soundbytes are used in commercials for news stories or movies to capture the attention of an audience. Soundbytes serve as excellent sources for quotes.

Soundbytes have been effectively used since the late 1900's, and have become recognized as an important and effective communications tool for audio and video media. Publicists for politicians and other prominent persons frequently deliver speeches with multiple intentional soundbytes, because they and their publicists know the media is more likely to air them. Some prominent media persons, such as Pulitzer Prize winning journalist Mary McGrory, have expressed dislike for a politician's excessive use of soundbytes during political speeches.
Soundbytes do not solely come from political speeches or interviews with prominent persons. Soundbytes are frequently used from speeches and interviews with regular people, and from movies or books.

Because a soundbyte is a small clip of a larger statement, interview, or speech, editors and members of the media can easily manipulate meanings and implications-as is sometimes parodied on movies and television shows-therefore the use of soundbytes in a video or audio program requires professional ethics.

Using Soundbytes
The use of soundbytes requires tact and careful selection for full effect. When choosing soundbytes, media normally look for:

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Posted by DK at 10:42 AM | Permalink | Comments (0)