Here are some of the main items in a media kit:
 A folder to hold the materials. If you have money to spend, you can have folders with your company names, address, phone number and web site URL printed at a local print shop. Or save money, buy the folders at an office supply store, and have the same information printed on stickers, which can be attached to the front of the folders. If you don't even have money for that, simply staple a business card to the front of the folder or one of the inside pockets.

 History of your organization. If possible, keep it to one page. This should be a chronological narrative. Include specific years that significant events occurred.

 Professional profile of your president or CEO. This too should be in narrative format. Don't include a resume. First, you don't want to make it look as though your CEO is job-hunting. Second, it is time-consuming for a reporter to wade through facts in a resume and write three or four paragraphs of biographical information. A harried reporter can easily make errors that cannot be caught by an editor. Help improve accuracy by writing the narrative for them so all they have to do is copy it.

To learn the other things you need for a great media kit, see Special Report #8, "Media Kits on a Shoestring: How to Create Them Without Spending a Bundle"