You may not know when a crisis is looming on your company. Be prepared with a crisis communications plan.

Whether big or small, no organization should be without a crisis communications plan.

Crises happen all of the time: it could be a fire, it could be a robbery, it could be a high-profile sexual harassment case, or it could be a major safety issue with one of your products. Whatever it is, it's highly likely that some kind of crisis is going to hit your company sometime in the next couple of years.

There are many aspects to being prepared for a crisis, many of which, frankly, are not worth preparing for in advance, either because of their low probability of occurrence (alien abduction of your entire management team), or the fact that many crises require more real-time attention that a crisis plan simply can't prepare for in advance.

But almost all crises have a consistent element, which you can, and we believe, must plan for in advance - how your company will communicate with the media during and after the crisis.

Why? Because how well your company manages the media during a crisis could determine your whether your company gets hurt, or even sometimes, grows as a result.

In Crisis Communication Planning: Organizing and Completing a Plan That Works, Don K. Crowther provides expert techniques and tips for creating a successful and effective crisis communication plan.
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